Digital experience & AI implementation

Tulsa, Oklahoma · Open to remote work

Make it look better.
Make it work better.

Websites with a point of view.
Tools that make the day easier.

I’m Nathan. I bring a business owner’s perspective, a designer’s eye, and hands-on AI building to the way people experience a brand.

Explore selected work

Selected work.

Design meets the real world
Spexton editorial website conceptBrand & digital experience
01 / Spexton

A considered brand.
Every detail connected.

Bringing jewelry, imagery, product choices, and the customer experience into one coherent point of view.

View case study

How I work

Curiosity. Judgment. Follow-through.

The idea is only
the beginning.

I start with the person using it. Then I work through the details that make an experience clearer, easier, and more useful.

01

Understand the friction.

Look at the real task, the handoffs, and the workarounds. Find what makes the experience harder than it needs to be.

02

Build something tangible.

Turn the problem into a visual direction or a working tool. Use AI to develop, compare, and refine ideas quickly.

03

Use it. Question it. Improve it.

Test the actual experience, notice the exceptions, and keep refining the details that affect someone’s day.

A little about me

Nathan McPherson

I’ve been on
both sides of
the counter.

I’ve built a jewelry business, run a resort, and done the field work that inspired my own software.

That experience shapes what I create. I care about how a brand looks, how a customer feels, and what happens after someone clicks the button.

Today I combine that operational background with AI-assisted design and development to make websites and business tools that are thoughtful, practical, and easier to use.

Let’s build something useful

Good work starts
with a conversation.

Open to remote roles in digital experience,
creative implementation, and AI-assisted workflows.

nate@mcshelton.com